About

Swush, founded in Georgetown, Ontario, is rethinking youth sports safety by solving a problem most parents, coaches, and young athletes know all too well — kids have mouthguards, but they don’t wear them.

Swush is the world’s first flavoured mouthguard gel, designed to give kids a reason to put their mouthguard in — and keep it in. Applied directly to a mouthguard before play, it transforms the experience from something kids resist into something they enjoy, while also supporting oral health. It’s made with xylitol, an ingredient shown to help reduce cavity-causing bacteria.

Founder Shannon Inkley built Swush from a unique combination of perspectives — as a former athlete, coach, retail buyer, and now a mom. Across each role, she kept seeing the same issue: mouthguards were widely required but rarely worn properly. “I realized this wasn’t an equipment problem — it was a behaviour problem” she explains. “Instead of redesigning the mouthguard, I focused on making kids want to wear the one they already have, and then partnered with the coaches, teams, and organizations they know and trust.”